As part of the new branding initiative for Custom Ink, the brand voice got a bold and fresh upgrade through copy and visuals. These explorations helped pave the way.
A successful graphic designer required some punchy web copy to remind potential clients that reports of the death of print have been highly exaggerated.
A creative and administrative support company needed a branding identity and some no-nonsense copy to promote services to small businesses on the hustle.
A popular regional vacation guide needed a family-friendly article on exploring the wonders of the Outer Banks, North Carolina.
A creative and administrative service provider needed a snarky blog post promoting the power of hiring moms for small businesses.
The world's leading information and technology research and advisory company was dipping a toe into the uncharted waters of internet commerce and needed the advertising copy to match.
A government agency needed to create a series of snappy travel brochures loaded with lifesaving tips for college students abroad.
Communicating effectively with 300,000+ Scary Mommies means being honest, frank, and funny. I incorporated a letter from the editor to set the email stage for the topical and newsworthy content delivered daily.
